GreenPros Workshop - Green Marketing
Wednesday, July 16, 2008
9:00 AM - 1:00 PM
NCSEA is a proud sponsor of GreenPros, offering training in "green" design and construction. This valuable training is part of the 2008 Green Building Workshop Series. Discount for NCSEA members!
Location: Southern Energy Management Training, 101 Kitty Hawk Drive, Morrisville, NC 27560
Workshop Description: The half-day course will focus on real-world strategies to help companies take advantage of the growing momentum toward building green. The course will include national and local case studies, an examination of current green marketing research, and resources for green marketing implementation. In addition, the instructors will facilitate a small-group breakout session in which participants will have the opportunity to create their own green marketing plan.
Instructors: Maria Kingery, SEM and Evelyn Contre, Springleaf Strategies
Location: Southern Energy Management Training, 101 Kitty Hawk Drive, Morrisville, NC 27560
Workshop Description: The half-day course will focus on real-world strategies to help companies take advantage of the growing momentum toward building green. The course will include national and local case studies, an examination of current green marketing research, and resources for green marketing implementation. In addition, the instructors will facilitate a small-group breakout session in which participants will have the opportunity to create their own green marketing plan.
Instructors: Maria Kingery, SEM and Evelyn Contre, Springleaf Strategies
Attendees will learn:
- What is the definition of “Green” as it relates to the building industry?
- What are the various factors that motivate buyers to choose “green?”
- How can companies successfully integrate "green" into their current marketing strategy?
- How can companies avoid the perception of "greenwashing" their green marketing execution?
- What does the future of “green” look like and how can companies prepare now to maximize opportunities?
Cost: $150.
Discounts Available: $120 discounted price for members of the following groups and organizations: NCSEA, Green Home Builders of the Triangle, Habitat, Weaver Street Market, or if 3 or more attendees from one company.
An individual NCSEA membership is $25.
Discounts Available: $120 discounted price for members of the following groups and organizations: NCSEA, Green Home Builders of the Triangle, Habitat, Weaver Street Market, or if 3 or more attendees from one company.
An individual NCSEA membership is $25.
If you are interested in learning more about GreenPros workshops, please contact GreenPros:
