Cris Masselle

2021 Board Chair

Cris has more than 25 years of experience in corporate marketing. Cris has an extensive background in planning and leading comprehensive strategic marketing campaigns and directing the creation of marketing tools and steering the execution of promotions and advertising programs. In her broad experience across various industries, Cris has conveyed a wide variety of messages to an equally diverse array of target audiences, in such industries as sustainable energy, products and services; IoT technologies; medical devices, and biologics, to name a few.  Cris also worked with HQ Raleigh’s start-up community guiding their start-ups in their marketing initiatives. 

As Chairman of the Board for the North Carolina Sustainable Energy Association (NCSEA), Cris helps guide and drive the NCSEA mission to elevate North Carolina's position as a clean energy leader and cultivate a thriving clean energy ecosystem.  

Cris received an MBA in Marketing and a BA in Literature & Rhetoric from Binghamton University, New York.