Overcoming Homeowner Lack of Efficiency Knowledge?

Nov 18, 2021 1:00PM—2:30PM


Online EST


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Why would a homeowner agree to spend significant amounts of money to deal with an issue about which they know little to nothing? The energy efficiency field has been wringing its hands for decades on how to overcome homeowner lack of knowledge and lack of interest. Hear real world examples about reaching homeowners and getting more customers to take action on efficiency.