2018 Consumer Adopter Survey Report

2018 Consumer Adopter Survey Report

Description

Clean energy is a vital component of North Carolina’s diversifying energy mix and its growing economy. According to a 2017 study by RTI International, the state has seen a total economic impact of $17.9 billion from clean energy which has supported 113,998 full-time jobs and generated $906.3 million in tax revenue from 2007-2016. In particular, North Carolina now has more than 3,500 megawatts (MW) of installed solar photovoltaic (PV) capacity, ranking the state second in the nation for installed solar. While solar and other clean energy technologies continue to improve and increase market penetration, the industry as a whole still faces considerable obstacles to comprehensive adoption. This report, and the survey on which it was based, focuses on the perceptions and experiences of independent consumers of clean energy technologies to provide important information about how to overcome the obstacles that have thus far limited growth of technologies other than utility-scale solar PV.

Sample Social Media Images and Posts

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#Cleanenergy isn't just for high-income customers: over 31% of clean energy customers have annual household incomes of less than $80,000. energync.org/2018cas/ #2018CAS 

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Fact: #cleanenergy saves you money. 82% of clean energy customers report a decrease on their monthly energy bills. energync.org/2018cas/ #2018CAS 

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Does thinking about the future cost of electricity have you worried? You aren't alone. About 78% of #cleanenergy customers say the future cost of electricity is an important motivation in their decision to purchase a clean energy technology. energync.org/2018cas/ #2018CAS 

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If you adopt a #cleanenergy technology, you won't regret it. Over 75% of clean energy customers report that they are satisfied with their purchase. energync.org/2018cas/ #2018CAS 

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The fluctuations and uncertainty in gas prices are leading people toward #cleanenergy—64% of electric vehicle owners reported that the cost of gas was an important factor in their purchase. energync.org/2018cas/ #2018CAS 

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Bringing #cleanenergy into your life is a smart financial decision. A vast majority (89%) of clean energy customers report satisfaction with the utility bill savings resulting from their clean energy technology purchase. energync.org/2018cas/ #2018CAS 

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Go ahead, keep up with the Joneses. Compared to 2013, almost double the number of #cleanenergy customers report that neighbor referrals were an important factor in their decision to purchase a clean energy technology. This is an increase of over 57% since 2013. energync.org/2018cas/ #2018CAS 

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For 95% of customers who purchased an electric vehicle, reducing their impact on the #environment was an important factor in their decision. energync.org/2018cas/ #2018CAS 

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In 2016, 90% of #electricvehicle owners reported the cost of gas as an important motivator in their purchase — the highest response in the past decade. energync.org/2018cas/ #2018CAS